Business

Business

Game design, development, art and operations at the core, extended into IP, film, AI and talent development — growing every story in many directions.

Core Business

Games

01Game Design

Game design

World, story, characters and systems designed as one. We research Eastern legend in depth and distil it into concepts that resonate with players worldwide.

  • Worldbuilding & narrative
  • Game systems & level design
  • Combat & action design

02Development

Development

High-end 3D at the core, for console, PC and mobile. We pair tactile action with stable, polished quality.

  • Console, PC & mobile
  • Real-time 3D & VFX
  • Optimisation & QA

03Art & CG

Art & CG

Characters, environments, animation and UI. We decode traditional design — Peking opera costume, historic architecture — and rebuild it in modern CG.

  • Characters & creatures
  • Environment art
  • Animation & UI/UX

04Live Ops & Publishing

Live ops & publishing

Updates and community after launch keep a game loved for years. We deliver to the world in Japanese, English and Chinese.

  • Live operations
  • Localisation (JA/EN/ZH)
  • Global publishing & marketing

Pipeline

How we make games

  1. 01

    Explore

    Research

    Study myth, history and traditional arts to find the heart of the story.

  2. 02

    Envision

    Concept

    Capture world, characters and core play in one image and one experience.

  3. 03

    Test

    Prototype

    Build playable pieces fast, with feel as the first priority.

  4. 04

    Forge

    Production

    Refine art and technology to world-class quality.

  5. 05

    Grow

    Live

    Launch worldwide and keep growing the IP with players.

Expansion

Growing the IP

Taking a story beyond the game. We also run businesses that maximise the value of each IP.

  • IP & Licensing

    IP & licensing

    Licensing our original IP, planning and selling character merchandise, and managing and leveraging intellectual property.

  • Film, Music & Publishing

    Film, music & publishing

    Video, music, animation, books and digital publications that extend each game’s world into other media.

  • AI × Creation

    AI

    Production pipelines, systems and services built on AI to raise both creativity and productivity.

  • Talent & Events

    Talent & events

    Training game developers and creators, and producing events and streams that grow the fan community and the industry.

Contact

Let’s tell a story the world will hear.

Publishing, co-development, IP licensing or press — we would be glad to hear from you.