Philosophy

Philosophy

Making the stories of the East a language every player speaks. Why we exist, and how we make things.

Tagline

Eastern Legends, Played by the World.

東方の伝承を、世界の遊びへ。

Vision

A future where Eastern storiesare a language every player speaks.

The myths, legends and traditional arts of the East remain undiscovered treasures for much of the world. We translate them into play that anyone can love, across borders and languages — building a future where players everywhere share the same stories.

Mission

Fuse traditional beauty with cutting-edge technologyto create IP loved across borders.

We study the beauty in every motif and every gesture, then forge it with high-end 3D and tactile game design. Handling design, development, art and live operations in-house, we grow each IP — starting from the game — into something loved for years.

Values

Our values

  1. 01 — Craft / Takumi

    Put soul into every detail.

    Down to a single feather or a single ray of light. We put our pride into details players may never consciously notice. Uncompromising craft is what makes work world-class.

  2. 02 — Reinvent / Arata

    Honour it, then go beyond.

    We study tradition deeply and rebuild it boldly, with respect. Re-creation, not imitation: we aim to make the classics of the next era.

  3. 03 — Beyond / Koeru

    Create across boundaries.

    We work across nationalities, languages and disciplines. We believe work that reaches the world is born where diverse perspectives collide.

  4. 04 — Play / Asobu

    Start from the player’s heart.

    Every decision comes back to one question: does it move the player? Technology, art and story all serve great play. Honesty to players comes first.

Brand Mark

About our mark

Our mark is inspired by the rakkan — the seal an artist presses onto a finished work of Eastern calligraphy or painting. It is a signature of responsibility and pride, and we put that same resolve into everything we release.

The diagonal of the Z is drawn as a single sword stroke. It cuts through the frame of the seal and out beyond it, and a line of gold light runs along the cut: honouring the frame of tradition while cutting a sharp new path through it. Vermilion has long stood in the East for warding off evil, for life and passion; gold, for craft and pride.

Contact

Let’s tell a story the world will hear.

Publishing, co-development, IP licensing or press — we would be glad to hear from you.